Retailer joins Joe Gibbs Racing and will increase presence in NASCAR
Sprint Cup while continuing Nationwide Series and Camping World Truck
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--
At a press conference today, Dollar General (NYSE: DG) announced its new
sponsorship agreement with Joe Gibbs Racing (JGR) that includes
contenders in both the Sprint Cup Series and Nationwide Series in 2012.
Dollar General also announced plans to continue its Camping World Truck
Series sponsorship with Kyle Busch Motorsports (KBM) in 2012.
"Dollar General is excited to partner with Joe Gibbs Racing and Kyle
Busch Motorsports in 2012," said Rick Dreiling, Dollar General's
chairman and CEO. "Dollar General's 2012 racing program will be
primarily focused on NASCAR. We chose to increase our presence in NASCAR
because it is a sport that reaches our customers. We look forward to
working with JGR and KBM to help us continue to build our brand through
Dollar General will become the primary sponsor of JGR's No. 20 Toyota
Camry, driven by Joey Logano, for 12 NASCAR Sprint Cup races. In
addition, Dollar General will be the primary sponsor of JGR's No. 11
Toyota, driven by Brian Scott, for a full season in the Nationwide
Series. In 10 Nationwide races, Dollar General will also support an
additional JGR car, either No. 18 driven by Kyle Busch or No. 20 driven
by Logano. In the Camping World Truck Series, Dollar General will return
for 10 races with KBM. The No. 18 truck will be driven by Busch.
"We are thrilled to have Dollar General partner with us at Joe Gibbs
Racing," said Joe Gibbs, owner and founder of JGR. "Dollar General is
one of the fastest-growing retail brands in the country because of its
ability to deliver value and convenience, and our goal is to promote the
Dollar General brand by delivering victories on the track. This is an
exciting day for JGR and NASCAR."
"Everyone at KBM couldn't be happier that DG is returning for more truck
racing next year," said Busch. "I'm grateful to be driving for Dollar
General in both the truck and Nationwide series. Our team will work hard
to continue to put Dollar General in victory lane."
The 2012 season marks Dollar General's eighth year of NASCAR
sponsorship, which to date has included the Dollar General 300 race at
Charlotte Motor Speedway and the Dollar General 300 Powered by Coca-Cola
at Chicagoland Speedway.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for
more than 70 years. Dollar General helps shoppers Save time. Save money.
Every day!® by offering products that are frequently used and
replenished, such as food, snacks, health and beauty aids, cleaning
supplies, basic apparel, house wares and seasonal items at low everyday
prices in convenient neighborhood locations. With more than 9,600 stores
in 36 states, Dollar General has more retail locations than any retailer
in America. In addition to high quality private brands, Dollar General
sells products from America's most-trusted manufacturers such as Procter
& Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco,
Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR,
currently fielding three NASCAR Sprint Cup Series teams, three NASCAR
Nationwide Series teams and a driver development program. Its driver
lineup consists of Denny Hamlin, Kyle Busch and Joey Logano in the
Sprint Cup Series, while Brian Scott joins those three in the Nationwide
Series along with Michael McDowell, Drew Herring, and Ryan Truex. JGR
also boasts Max Gresham in its K&N Pro Series East and Darrell Wallace,
Jr. in its driver development program. Based in Huntersville, N.C., and
owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the
Washington Redskins and a member of the Pro Football Hall of Fame — JGR
has competed in NASCAR since 1992, winning three Cup Series
championships, and three Nationwide Series owner's championship along
with more than 150 NASCAR races, including three Brickyard 400s and the
1993 Daytona 500.
About Kyle Busch Motorsports
Kyle Busch Motorsports has quickly established itself as one of the most
successful teams in all of NASCAR. The reigning Camping World Truck
Series owners' champions prepare a fleet of race-winning Toyotas out of
a 77,000-square-foot facility in Mooresville, N.C. Pending LEED
certification, the facility's state-of-the art equipment and innovative
green initiatives make it unmatched among its peers. Fans can stay
up-to-date with all the latest KBM news online at www.kylebuschmotorsports.com,
by liking the team on Facebook (KyleBuschMS)
and following the team on Twitter (@KyleBuschMS).
Tawn Earnest, 615-855-5209
Chris Helein, 704-944-1562
Source: Dollar General Corporation
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