Dollar General Corporation
Sep 30, 2010

Dollar General Gives Customers the Chance to Win a Country Million

Country star Gretchen Wilson helps Dollar General award thousands of prizes, including $1 million

GOODLETTSVILLE, Tenn., Sep 30, 2010 (BUSINESS WIRE) -- Dollar General (NYSE: DG) is offering customers more than everyday low prices during the upcoming holiday shopping season. This year, Dollar General is giving customers the chance to win $1 million, among other prizes, in the "Country Million" sweepstakes. Country music star Gretchen Wilson is helping Dollar General promote the sweepstakes, which kicks off in Dollar General stores Oct. 3 and runs through Dec. 15, 2010.

"Our customers rely on us every day for convenience and value," said Rick Dreiling, Dollar General's chairman and CEO. "This sweepstakes will add a little extra fun and excitement to our customers' shopping experience, while giving them the opportunity to win some big prizes."

Through the "Country Million" sweepstakes, Dollar General will be awarding more than 5,500 prizes. The grand prize winner will receive a trip to Nashville, Tenn. and $1 million. Other prizes that will be awarded through the sweepstakes include cash, Gretchen Wilson CDs and Dollar General gift cards.

Gretchen is currently on a nationwide tour promoting her latest CD, I Got Your Country Right Here. She recently partnered with the Dollar General Literacy Foundation and the Ad Council to launch a national public service advertising (PSA) campaign designed to provide high school dropouts with access to information that will get them started on the road to a GED Diploma.

To enter the Country Million sweepstakes, customers 21 years of age or older and living in Dollar General's 35-state market area may purchase qualifying products at Dollar General during the sweepstakes period, then visit www.dollargeneral.com or call 1-866-541-0196 to enter required information from their purchase receipts. There is no purchase necessary to enter or win. For complete sweepstakes details and rules, including how to enter without purchase, visit www.dollargeneral.com. The $1 million prize will be awarded as an annuity, payable in equal installments of $50,000 per year for 20 years.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,100 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

About Gretchen Wilson

Gretchen Wilson exploded onto the country music scene in 2004 with her smash hit "Redneck Woman" and has since scored three #1 albums. The critically-acclaimed singer/songwriter has won virtually every award for which she's been nominated, including trophies from the Grammys, ACM, CMA, AMA and more. Her first book, the autobiographical "Redneck Woman: Stories from My Life," landed her on the prestigious New York Times Best Seller List. Her newest album, I Got Your Country Right Here, hits stores March 30, 2010. A high school dropout, Gretchen earned her GED in 2008 and has since become an outspoken advocate for adult education and literacy.

SOURCE: Dollar General

Dollar General
Tawn Earnest, 615-855-5209
tearnest@dollargeneral.com
or
Emily Weiss, 615-855-5210
emweiss@dollargeneral.com
or
For Gretchen Wilson
Craig Campbell, 615-210-3602
craig@campbellentgrp.com

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