GOODLETTSVILLE, Tenn., Apr 22, 2010 (BUSINESS WIRE) -- Expanding its offering of high-quality apparel basics, Dollar General Corp. (NYSE: DG) introduces a new line of private brand socks, which are now available in all stores. Produced by Gildan Activewear exclusively for Dollar General, Bobbie Brooks(R) socks for women and girls and Open Trails(R) socks for men and boys offer comfort, fit and affordability.
"Dollar General is excited to bring this new line of socks to our customers," said Todd Vasos, Dollar General's chief merchandising officer. "We've listened to what our customers want in the fit, style and value of socks. Together with Gildan, we've created a line of socks that our customers will feel good about purchasing, due to their minimal impact on the environment, as well as a product they will love to wear. These socks are one of the many ways Dollar General is improving high-quality apparel basics and making them affordable for everyone."
Both Bobbie Brooks(R) by Gildan and Open Trails(R) by Gildan offer a line of comfortable, cotton-blend socks, which feature a smooth toe seam and soft-cushioned sole. The socks are available in white, as well as a variety of colors and silhouettes including crew, ankle, low-cut and no-show styles for women and girls. For men and boys, socks are available in crew, ankle and no-show styles, which are offered in black and white. Open Trails(R) also features a line of men's work wear socks that are heavyweight and made of soft, ring-spun cotton.
In addition, the Bobbie Brooks(R) and Open Trails(R) socks offer customers an option in socks that they can feel confident about buying. Gildan is committed to delivering high-quality products while employing leading sustainable practices. Gildan's labor compliance program for its vertically-integrated manufacturing facilities is accredited by the Fair Labor Association. Open Trails(R) and Bobbie Brooks(R) socks produced by Gildan will carry the "Cotton USA" logo. U.S. cotton growers have taken a leadership position globally in developing sustainable agricultural practices and ethical workplace conditions. To learn more about Bobbie Brooks(R) and Open Trails(R) socks, visit www.dollargeneral.com.
For more information about Gildan Activewear Inc. (NYSE and TSX: GIL), please visit www.gildan.com. To learn more about their corporate social responsibility practices, please visit www.gildanCSR.com.
About Dollar General Corporation
Goodlettsville, Tenn.-based Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 8,800 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
SOURCE: Dollar General Corp.
Dollar General Corporation
Tawn Miller, 615-855-5209
Emily Weiss, 615-855-5210
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