January 10, 2011

Dillard's to Donate more than $1.7 million to Ronald McDonald House Charities® (RMHC®) through Sale of Southern Living Ultimate Christmas Cookbook

LITTLE ROCK, Ark. - January 10, 2011 - Dillard's, Inc. (DDS: NYSE, "Dillard's") announced today that it will make a significant contribution of more than $1.7 million to local chapters of Ronald McDonald House Charities® (RMHC). This donation was made possible through the sale of Dillard's exclusive Southern Living Ultimate Christmas Cookbook.

In 2010, Dillard's offered an exclusive, custom-edition Southern Living Christmas cookbook. This 288-page hardbound book is a go-to guide to the season with over 340 delicious recipes and hundreds of inspiring photographs and ideas to make the holidays memorable.

With this year's record-high contribution, Dillard's has donated over $7.6 million to Ronald McDonald Houses since 1994. Denise Mahaffy, Vice President, said, "Partnering with Ronald McDonald House Charities gives all of us at Dillard's an enormous sense of pride. We are honored to support the Ronald McDonald Houses in our communities."

"The families that RMHC supports derive strength from each other, volunteers, staff, corporate donors like Dillard's, as well as from Dillard's customers. This generous donation will go to support programs like our Ronald McDonald House® program which provides families a 'home away from home' while their child is receiving treatment at a nearby hospital allowing families to focus on what is most important, their child," said Marty Coyne, president and CEO, Ronald McDonald House Charities. "On behalf of the 12,100 children and families we serve every day through RMHC core programs, I thank Dillard's for this amazing contribution."

About Ronald McDonald House Charities

Ronald McDonald House Charities (RMHC), a non-profit, 501 (C) (3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Through its global network of local Chapters in 52 countries and regions, its three core programs, the Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®, and millions of dollars in grants to support children's programs worldwide, RMHC provides stability and resources to families so they can get and keep their children healthy and happy. All RMHC-supported programs provide a bridge to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit www.rmhc.org, follow us on Twitter (@RMHC), or like us on Facebook (Facebook.com/RMHC Global).

About Dillard's
Dillard's, Inc. ranks among the nation's largest fashion apparel, cosmetics and home furnishings retailers with annual revenues exceeding $6.2 billion. The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The Company operates 294 Dillard's locations and 14 clearance centers spanning 29 states, all with one nameplate - Dillard's.For more information, visit www.dillards.com or call 1-800-345-5273.

Julie Bull

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