November 4, 2010

Dillard's, Inc. Reports October Sales Results

Little Rock, Arkansas, November 4, 2010 -- Dillard's, Inc. (DDS: NYSE) ("Dillard's" or the "Company") announced today that merchandise sales ("sales") for the four weeks ended October 30, 2010 were $356,099,000 compared to sales for the four weeks ended October 31, 2009 of $361,685,000. Total sales declined 2%. Sales in comparable stores declined 1% for the four weeks ended October 30, 2010.

Sales for the 13 weeks ended October 30, 2010 were $1,315,228,000 compared to sales for the 13 weeks ended October 31, 2009 of $1,312,037,000. Total sales were unchanged on a percentage basis. Sales in comparable stores increased 1% for the 13-week period.

Sales for the 39 weeks ended October 30, 2010 were $4,105,699,000 compared to sales for the 39 weeks ended October 31, 2009 of $4,095,402,000. Total sales were unchanged on a percentage basis. Sales in comparable stores increased 1% for the 39-week period.

During the four weeks ended October 30, 2010, sales were slightly above the average total Company trend in the Eastern region and slightly below trend in the Central and Western regions. Sales of juniors' and children's apparel were significantly above trend during the four-week period while sales in the home and furniture category were significantly below trend.

Dillard's, Inc. is one of the nation's largest fashion apparel and home furnishing retailers. The Company's stores operate with one name, Dillard's, and span 29 states. Dillard's stores offer a broad selection of merchandise, including products sourced and marketed under Dillard's exclusive brand names.

Contact: Julie J. Bull
Director of Investor Relations
(501) 376-5965


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