DemandTec, Inc.

Thursday, October 11, 2007

Dan Fishback

President & CEO

Dan is President & CEO of DemandTec, Inc., a leading provider of Consumer Demand Management software. Under his leadership and vision, DemandTec has brought together three distinct disciplines – advanced econometrics, large-scale data processing, and Software-as-a-Service, in order to help retailers and consumer products manufacturers define merchandising and marketing strategies based on a scientific understanding of consumer behavior. Dan brings over 20 years of experience growing technology companies in dynamic markets, serving in senior executive positions at Ariba, Trading Dynamics, and Hyperion Solutions. Dan holds a B.A. in Business Administration from the University of Minnesota.